Attention to detial

See what I did there? Maybe it’s all the years of proof-reading 6pt type on pharmaceutical packaging, or maybe it’s just genetic but I can’t help spotting this sort of typo.

And in the era of spell-checking and pre-print production systems, things should not really slip through the net. However, this catalogue arrived yesterday.

Thank goodness it was only on the cover. And who else spotted the 2 character spaces before the artist’s name?

Having politely mentioned it to Wentworth I can confirm that no free puzzles were forthcoming.

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The Artificial Intelligence Dilemma

You’ll see lots of social media posts these days scare-mongering about the threat of AI taking over in the workplace. The balancing view gets less traction, indicating that AI has the potential to free us from certain mundane tasks and increase our productivity.

But it’s not about whether the technical ability is there to create a realistic video of Eddie Murphy eating spaghetti, or if you can manipulate a photograph from the Covid era to seamlessly remove face masks from people.

The key issue here is intelligence, artificial or otherwise. It is up to us in the creative sector to choose how and when to make use of AI; it’s just another tool available to us.

Some days I’d be grateful for a small helping of simple organic intelligence – from tech companies, clients, the general public…

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Blog, vlog Or Twaddle?

In an attempt to keep the website refreshed I will be adding the occasional thought here. It might be design related. It might be a random rant. It might well be a combination of the above.

So, as a start, here’s a personal snippet. I have recently started a Just Giving page to raise funds for the Motor Neurone Disease Association. To find out more, click this link:
https://www.justgiving.com/page/kevan-attridge-1

And if you are able to donate to this very worthwhile cause I would be very grateful.

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